Who we are

PURPLE AUDACITY is a method-neutral, insights and strategy consultancy. We design and deliver state - of - the - art researches for our clients using Qualitative and Quantitative frameworks, cultural anthropology, sociology, design thinking, semiotics, behavioural sciences, future foresight, theory - based evaluation techniques, and technology.

Questions we answer

Our Solutions

PURE QUAL & QUANT

Traditional qualitative and quantitative researches - long, short, large, small and everything in between

  • Traditional Qualitative and Quantitative
  • Hybrid Qualitative
  • Longitudinal Qualitative

CX & DESIGN

Human-centered approaches rooted in observation, empathy and lived experiences, to help unlock intuitive design - beyond something that is just 'cool to look at

  • Experience Clinics (UI/UX)
  • Ideas to Product Bootcamp
  • Consumer Immersions

FUTURE VISIONING

PAST. PRESENT. FUTURE.

Fortifying industry trends with socio - cultural imprints and shifts, to help identify ripples before they become trends

  • New Product Development
  • Future Foresight
  • Opportunity and Innovation Landscaping

R.A.C.E.

(Rapid | Agile | Customisable | Effective)

Highly customisable, modular and adaptive researches reverse - engineered based on specific requirements

  • Capsules
  • Consumer Self Reporting
  • Reverse engineered researches

INTEGRATED IN THEORY

Theory infused approaches crafted to deliver academic rigour and help you showcase impact

  • Ethnography (Puritan)
  • Realist Evaluation
  • Semiotics

THE AUDACITY LAB

Jugaad hacks for ingenious solutioneering to tackle peculiar subject matter.

  • Jugaad Prototyping
  • Simulations
  • Cognitive Load Experiments

STRATEGY FOR ACTION

Strategy walk-along, with step by step support for all stages of decision - making in your business

  • Development and Diagnostics Research
  • Equity and Whitespaces
  • Wireframing for New Businesses

Our People

Sharmila Das

Founder & Chairwoman

CHANCHAL DAS

Founder Director

Mukul Gautam

Vice President & Chief of Capacity Building

Nandita Singh

Associate Vice President & Culture Engine

Archana Jain Gupta

Vice President & Head of Quant

Vipin Khandelwal

General Manager Finance & Office Systems Custodian

Deepak Thakur

General Manager Biz Ops & Continuous Improvement Lead

Puneet Kalra

Project Systems-Lead

Kshitij Sharma

Deputy General Manager

Sucharita Ghosh

Deputy General Manager

Ankur Tiwari

Senior Biz Ops Manager

Pooja Sharma

Manager Human Resources

Lovely Sharma

Manager Finance

Veyom Bhargava

Research Manager

Aniket Gupta

Research Manager

Deisha Sethi

Research Executive

Manan Yadav

Research Trainee

Nandini Pandey

Research Trainee

Garima Agarwal

Research Trainee

Kakali Kalita

Research Trainee

Smriti Pathak

Research Trainee

Parul Singh

Research Trainee

Annu Rani

Biz Ops Manager

Sumit Kumar Suman

Biz Ops Manager

Rajni Rana

Biz Ops Executive

Sanchita Dey

Procurement Executive

Kashif Jameel

Accounts Executive

Rabindranath Patra

Admin

Champa Patra

Admin

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Our Clients

Our Culture

Culture Manifesto

The Purple Culture Manifesto is a core pillar of Purple Audacity’s identity that summarizes the values and behaviours that will enable us to achieve our mission, while staying true to everything we believe in.

Life @ Purple

Incubation Centre

Purple Audacity is building an Incubation Centre with the vision to create a self-sustaining resource network that harnesses individual and organization capabilities to ensure a steady stream of both talent and opportunities for the insights industry.

Purple Social

Get in touch with us

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    Purple Audacity is a certified member of ESOMAR, D&B, MRSI.